Eastwind Breach Detection - STUDIO INCLINE

Case Study: Eastwind Breach Detection

TECHNICAL SECURITY SAAS WITH AN IDENTITY CRISIS

Eastwind Breach Detection is a leader in the cybersecurity space for the SMB and government sectors. They approached us for branding and marketing guidance as they prepared to amplify their marketing message to a wider audience. We worked with Eastwind on brand tone, messaging, and visual design for both their software and hardware product solutions.

The Challenge

Science and technology businesses are often replete with incredibly talented and intelligent people who are not situationally equipped to communicate the technical depth of their innovations to integral stakeholders and potential customers.

We sat down with the Eastwind team and discussed the technical details of their innovative software and hardware platform. We then translated these details and distilled them into approachable language that was easy for their target audiences to understand.

We found their value proposition, refined their core messages, and deployed an updated brand and consistent brand story across all marketing channels.

Work Performed

Website Design and Management
Corporate Communications
Social Media Management
Sales Videos and Monthly Live Video
Product Branding and Mockups
Identity and Branding

The Eastwind logo device was updated to convey the unique market position of their Breach Detection Platform. As the only platform that actively monitors against breach incursion and the only platform that also alerts their clients and stakeholders to such a threat, the mark had to convey those alerts while also being calming and not relying on trite scare tactics.