Case Study: SP2 Pure, Fresh Spirulina

Innovative Nutrition Brand Needing Refinement

SP2 is a California-based nutrition and wellness startup that imports high-quality raw spirulina into the US. The founder has a lifelong passion for promoting optimal nutrition through a diet rich in quality organic ingredients—a passion which led him to promote spirulina as the most sustainable and nutrient-dense food source available. Working closely with a distributed marketing team, we leveraged this messaging to increase their audience tenfold and their revenue by 300%.