Featured Client: fi’z:k Club Americano

Eminent Italian Cycling Brand N. American Activation

fi’zi:k is a venerated cycling brand that makes some of the most advanced and technical cycling saddles in the world, as well as synthetic handlebar tape, cycling shoes, and bike components. I was brought on by their North American Marketing Director to build a robust activation that would kick off at the Sea Otter Classic—an annual bike festival in California—and then continue with social and in-person engagements throughout the year.