Brand, Design & Marketing
for Outdoor, Cycling, & Wellness Brands

We don’t just get it. We live it.

You compete on story as much as product. We help outdoor, cycling, and wellness companies tell theirs, with brand and marketing built by a team who’ve owned and managed shops, worked the specialty retail floor, developed product, and run marketing teams inside this industry. From gear and apparel to studios and endurance events, we build the brand systems and marketing plans that leverage your passion and earn customers for life.

Book Your Brand Clarity Session

Brand, Design & Marketing
for Outdoor, Cycling, & Wellness Brands

We don’t just get it. We live it.

You compete on story as much as product. We help outdoor, cycling, and wellness companies tell theirs, with brand and marketing built by a team who’ve owned and managed shops, worked the specialty retail floor, developed product, and run marketing teams inside this industry. From gear and apparel to studios and endurance events, we build the brand systems and marketing plans that leverage your passion and earn customers for life.

Book Your Brand Clarity Session

We’re outdoor people who’ve run the business.

We’re outdoor people who’ve run the business.

Across the team, we have decades in outdoor, cycling, and wellness: specialty retail, product development, marketing, and brand. We’re just as comfortable on the trail as in the shop.

Plenty of agencies in this space can say they ride. Fewer have sat in your seat. We’ve run shops, managed marketing departments, and built brands from the inside. We’ve hired the team, set the budget, written the checks, and been the ones answering for the numbers when the season closed. We also use the gear so we know the difference between a brand that performs on the sales floor and when you’re in the thick of it and one that only looks like it does.

Studio Incline | Behind the Scenes

Who We Work With

Who We Work With

From single-product startups entering a crowded market to established names repositioning for a new generation, we’ve worked across the full spectrum of the outdoor world.

What We Deliver

Built for Brands That Compete on Story

What We Deliver

Built for Brands That Compete on Story

Positioning

Branding as Strong as Your Product

You’ve done the hard work, now let’s brand it in a way that lets your genius shine. New customers see the quality and passion of your work, instead of comparing you to competitors who simply look the part.

Messaging

Clear and Consistent Communication

We know what wins on the internet, in the shop, and at the trailhead. We craft the right language and content to grab attention, win fans, and build your loyal following.

Presence

Marketing that Resonates

Own how you show up. From websites to packaging to social and affiliates, we design and deliver your brand at its best in an elevated and authentic way. Carve out your corner of the industry.

Partnership

A Team that Feels Like Your Own

We fit into your current operation: clear communication, quick decisions, and a culture fit that makes us feel less like a vendor and more like your team. When the work reaches past campaigns into sales materials, employee handbooks, or internal strategy, we’re already in the room.

Book Your Brand Clarity Session

How We Deliver

Most outdoor brands have one marketing person doing seven jobs.

How We Deliver

Most outdoor brands have one marketing person doing seven jobs.

The website, social, email, the affiliate program, retailer sell sheets, the trade show booth, and the next product shoot. Something always waits, and it’s usually the thing that would have moved the numbers.

We tend to get the call at a turning point. A new retail channel is opening. Sea Otter or Outdoor Retailer is six weeks out. DTC sales have gone flat even though spend hasn’t. Or the marketing hire who was holding it all together just gave notice.

You can hand us the whole department, fill a seat or two, or bring us one job. The seats outdoor brands lean on most:

  • Ecommerce & Growth Strategy:
    your DTC channel, your retail mix, and the plan that connects them
  • Strategic & Creative Direction:
    one owner for the brand standard, the plan behind it, to full execution
  • Social & Community:
    channels with a real person in the comments, and real people evangelizing for you
  • Email, Affiliate, & Creator Partnerships:
    your list, your affiliate program, and the athletes and creators already talking about your gear

Select Examples

The Work We Do

Select Examples

The Work We Do

Outdoor Client Project

Outdoor Startup Full-Stack Marketing

The Challenge:
An outdoor startup with incredible product idea, but needing the marketing team to support it and get the word out.

The Approach:
As a marketing agency for outdoor brands, we started small, working through critical updates, and then built out a full team over time to amplify the foundational e-commerce work we did at the start. From brand refinement, to product storytelling, web updates, to retail PoP production and a cohesive multi-channel strategy across web, social, affiliate/creator, and running off-site photo/video shoots.

The Result:
Over 3 years we took this fledgling brand from a local project to a national competitor while 10x’ing both revenue and brand engagement.

Cycling Client Project

Cycling Brand Outsourced Creative Support

The Challenge:
Even well established, well known brands deal with the costs of hiring, onboarding, and managing creative and marketing teams.

The Approach:
Working closely with key stakeholders across their corporate sales and marketing channels, we were able to support both external marketing creative, and also internal business development creative asset production. From social and ad graphics, to internal handbooks, and sales materials developed in multiple languages for global release.

The Result:
Affording an established brand to flex their marketing and sales spend with an experienced cycling creative agency with a low cost, high-quality team with deep experience in their consumer, business, and product areas resulted in multiple on-time product launches, and timely marketing campaigns supporting global race results in real time.

Nutrition Client Project

Nutrition Brand Design & Marketing

The Challenge:
A high-end product needing an equally knowledgeable marketing team to promote and support a misunderstood product,

The Approach:
Initially hired for a rebrand, we leveraged our knowledge of the wellness and nutrition space (and spirulina specifically) to build a full stack marketing program, ecommerce platform, and aggressive affiliate/creator program to tell the world about their great product.

The Result:
We built a brand and product name synonymous with quality and efficacy leveraging deep NIH research, professional athlete results, and a growing market of avid supporters, made possible by our experience as wellness brand strategy consultants.
Read the case study »

Why Outdoor Brands
Choose Us

Why Outdoor Brands Choose Us

We work on projects we love.

We’re selective with who we work with to ensure we’re adding value and moving your project forward. We know how much it matters to have the right gear. If we work with you – we believe in your product.

When you add us to your team, we bring decades of passion, grit and craft to our work and yours.

We’re not an agency.

Being a studio means that our designers, strategists, and content creators work together and bring their expertise to each other’s projects. Strategic development. Creative that converts. Design-thinking drives everything we do.

When you work with us, you get the expertise of our principal, Scott, on every call and reviewing the work without the premium of a multi-department budget.

We’re craftspeople working on computers.

We take pride in our work and we bring that excellence and attention to every client, project, and decision.

You get our collective best collaborating on your project because we’re your brand’s biggest champion. Let’s go.

Book Your Brand Clarity Session

Big enough to handle your complexity.

Small enough the principal is in every room.

Big enough to handle your complexity.

Small enough that the principal is in every room.

Studio Incline is a boutique strategy and creative studio, not a holding company passing your account to a junior team, and not a freelancer without the bench to scale with you. You get senior thinking at every stage, and a team that’s already fluent in the realities of your business and your audience.

Start Here:

The Brand Clarity Session

Start Here:

The Brand Clarity Session

A focused 30-minute working session — not a pitch, not a discovery form.
We give you three things:

An honest brand position read

Where your brand actually sits relative to your audience and competitors, stated plainly, from a category-fluent outside perspective.

Your single most important gap

One specific, prioritized thing that’s quietly holding your brand or marketing back. Something you can act on immediately, whether you work with us or not.

A recommended next move

A clear path forward tailored to your stage and your vertical. You’ll leave knowing exactly what needs to happen next and how we’d approach it if the fit is right.

No obligation. No pitch deck. Just a useful conversation.

Common Questions

Every stage. We’ve worked with single-product startups entering a crowded market and with established names repositioning for a new generation, extending their team, or updating internal assets. The work changes with the stage, but the core problem stays put: having the support for your brand so it earns its place in a market where story and product have to match.

It usually starts with a brand audit and a positioning session: where you sit against competitors, who your customer is now rather than three years ago, and what your brand has to say to reach them. From there we build the messaging, refine or rebuild the identity, and set up the marketing to run against it.

Nothing gets lost between the brief and the finished work. The people who built your positioning also build the campaign, the site, and the trade show booth, so the strategy is still intact when it reaches the customer. It also means one conversation and one point of contact, instead of two agencies trading files.

With category knowledge and some patience. Crowded markets share one failure: products and brands that look and sound like each other. We look for the unique spark, the thing that’s true about you and your product and hard for anyone else to claim. Usually it’s already there and has just needs to be teased out and then yelled from the rooftops.

Yes, either, and you choose. Some brands bring us in as their marketing department, month to month, for years. Others fill one or two seats, like ecommerce strategy or social. Many start with a single project, like a rebrand before a trade show or a new site, or an audit and content strategy push. We’re happy to meet you where you are and build something amazing with you and your team.

Studio Incline

Based in the mountains of Utah. Building strategic partnerships with select clients everywhere.

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WHAT WE DO

» Brand Strategy, Design, & Messaging for Tech & Science
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